VICTORIA’S SECRET | BEAUTY CONCEPT
PROJECT CATEGORY
Brand Repositioning, Art Direction, Photo Direction, Digital Marketing, Organic Content and Paid Media
PROJECT DESCRIPTION
Beauty brand elevation through engaging content and storytelling. Tell each Angel’s “Love Story” through a diary-like digital experience using parallax scroll functionality to give fans an inside look into her world, and a deeper understanding of the fragrance.
Utilize drivers to extend the Angel narrative, creating additional layers of storytelling for fans to engage in.
PRODUCT DESCRIPTION PAGE
CONCEPT | EMAIL
STORY OF AN ANGEL
It’s that feeling. The one you just can’t shake. You can’t describe it–but when you feel it, you know. It’s unmistakable.
Every Angel experiences it differently. Here are their stories–discover how they love.
LOVE,
Victoria
