THE WOMEN OF
VICTORIA’S SECRET

PROJECT CATEGORIES
Brand Building Content, Social Media, Art Direction

PROJECT DESCRIPTION
Pivot the brand dialogue to create authentic conversations around the the women of Victoria’s Secret and the making of The Incredible Collection. Speak to product benefits and attributes to promote quality and innovation.

PART ONE: INSIDE THE MAKING OF THE INCREDIBLE COLLECTION
An inside look at the making of the Incredible Collection with Nathalie Martinet, our SVP of Bra Design Innovation, and Nicola Lobb, our VP of Design.

PART TWO: INCREDIBLE INNOVATION
Our softest bra ever is seriously high-tech. Watch IGTV for the inside scoop on the Incredible Collection, straight from our designers.


PART THREE: MARTHA GOES SHOPPING
Watch Angel Martha Hunt get seriously excited about the new Incredible Collection. Head over to Martha's channel to see her vlog.

PART FOUR: INCREDIBLE FANS
We made it, you loved it. Find out what our customers had to say about the new Incredible Collection.

FEATURED ON:

Instagram, Youtube, Facebook & Twitter