Growth-Driven Creative Director

Creative Director and strategist with a 14 year track record of building emotionally rich narratives and culturally relevant campaigns that drive engagement and business growth.

Passionate about shaping brand identities that connect deeply with audiences, translating insights into compelling strategies, and crafting messaging that elevates brands. Led the repositioning of Victoria’s Secret Sport, earning it the reputation as a "Nike killer," and played a key role in helping Naadam secure $16M in Series A funding. Adept at weaving AI into creative workflows to enhance design efficiency, audience engagement, and omnichannel brand impact.

Skilled in collaborating across teams to ensure brand consistency at every touchpoint—from Advertising, Fashion, to CPG.

CAREER HIGHLIGHTS

Played a key role in securing $16M in Series A funding and achieving $1M in first-year sales by integrating customer insights into creative strategy.

Influenced a strategic shift in video and photo talent selection, driving diverse representation in major campaigns, including a top 5 most impactful Super Bowl commercial in 2024.

Strategically implemented AI testing tools at Lindt, reducing feedback cycles by 50% and improving design efficiency across packaging, POS, and omnichannel campaigns.

Led multi-disciplinary teams at Victoria’s Secret to craft cohesive 360° e-commerce experiences, shaping seasonal campaign narratives and driving impactful digital engagement.

Selected speaker at DesignX Leadership Summit, sharing insights on creative leadership, and design for growth.

Selected judge for the Spotlight Awards, recognizing excellence in commercial and editorial photography alongside top creatives from leading brands, agencies, and publications worldwide.

Selected speaker at American Packaging Summit, sharing insights in Crafting Packaging Designs That Drive Emotional Connections and Loyalty.

EXPERIENCE

SENIOR CREATIVE MANAGER
Lindt & Sprungli (USA)

ART DIRECTOR
Victoria’s Secret

CREATIVE DIRECTOR
Naadam

SENIOR DESIGNER
Victoria’s Secret


WEB DESIGNER
Victoria’s Secret

DESIGNER
MRM//McCann

DESIGNER
Indika Entertainment & Advertising

EDUCATION & PROFESSIONAL DEVELOPMENT

MASTERS OF SCIENCE
Visual Communication Design / Pratt Institute, NY

BA., DOUBLE MAJOR
Studio Art & Anthropology / Bloomsburg University, PA

Designing Strategy IDEO

Advanced Figma

UX Boot-Camp General Assembly

Archaeological Field School Site Supervisor & Translator Nile Delta, Egypt

LEADERSHIP COMPETENCIES
& CAPABILITIES

Creative Direction & Storytelling

Brand Strategy and Development

Ideation and Concept Development

360 Campaign Execution

Insights Driven Design Optimization

Cross-Functional Collaboration

Stakeholder Engagement

Prototyping and A/B Testing

Production and Delivery

Video & Photoshoot Direction, Operations, and Management

Content Development

Cross-Functional Team Training

Team Leadership and Development