VICTORIA’S SECRET BOMBSHELL

Role: Senior Designer
Led the team to develop the captivating look and feel for Victoria’s Secret’s Bombshell campaign, drawing inspiration from the alluring dance of light and shadow. The creative direction celebrated the duality of boldness and femininity, mirroring the essence of the iconic Bombshell fragrance—vibrant, confident, and irresistibly luminous. This shadow play not only elevated the campaign visuals but also embodied the fragrance’s ability to captivate with its sparkling and seductive aura.

Mood board that inspired the visual direction for the campaign