NAADAM | BRAND BUILDING
PROJECT CATEGORY
Brand Strategy, Visual Identity, Photography, Print, Website Design, E-commerce, Packaging, Merchandising, Store Design
PROJECT DESCRIPTION
Develop a new brand identity and sustained brand messaging throughout all digital and print touchpoints.
“Naadam is on a mission to democratize cashmere by translating transparency into real sustainability, better prices, and better quality for our customers at every possible turn.”
New York Fashion Magazine
COMMERCIAL
Part II: The Next Story of Naadam: The Democratization of Cashmere
WEBSITE
Redesign e-commerce experience. Homepage, collection, product description page, cart, and navigation. Continually optimize based on customer data.
PRODUCT PAGE
Educate the customer on material origin and manufacturing. Higher engagement established through product recommendations and outfitting without leaving the page. Customer reviews and easy add to cart (overlay) experience and product softness illustrated through innovative softness scale to drive higher conversions.
SITE EXPERIENCE
SOCIAL CONTENT + CREATION
