Translating the beloved taste of Lindt Classic Recipe and Lindor into a modern oat milk SKU was no small feat. The challenge: honor the rich heritage and unmistakable indulgence of our core milk chocolate portfolio while reimagining it for today’s plant-based, health-conscious consumer.

By carefully balancing brand DNA with evolving taste preferences, we developed an oat milk innovation that feels fresh and relevant—yet unmistakably Lindt.