THE BRIEF
DEMYSTIFY DARK CHOCOLATE
Position Excellence dark chocolate as an inviting brand. Move away from being seen as a risky buy by changing the brand’s look to be more relatable, personal, and artistic. Creating emotional stories about LINDT USA's Master Chocolatier and her love for dark chocolate, clarifying its myths in an authentic way.
ROLE CREATIVE DIRECTOR
Director: MichaelMichaelTV
DP: Andrew David Watson
Editor: Jasper Verhorevoort
Colorist: Phil Choe
Food Stylist: Jamie Kim
Prop Stylist: Roza Kalinowska
Producer: Kieran Collings
THE RESULT
EPISODE 1:
Ann Czaja, Lindt Master Chocolatier, explains the differences in ingredients and taste profile between milk chocolate and dark chocolate.
EPISODE 2:
Ann Czaja, Lindt Master Chocolatier, shares what it takes to make exceptional dark chocolate, which Lindt has been doing for over 175 years.
EPISODE 3:
Ann Czaja, Lindt Master Chocolatier, describes the best way to taste premium dark chocolate to ensure it provides a smooth, rich, and flavorful tasting experience.
EPISODE 4:
Ann Czaja, Lindt Master Chocolatier, describes how to navigate cocoa percentages in dark chocolate, and where to begin.
EPISODE 5:
Ann Czaja, Lindt Master Chocolatier recommends the optimal wine pairings with our most popular dark chocolate recipes for a fun evening with friends.