THE BRIEF
NAADAM
“Naadam is on a mission to democratize cashmere by translating transparency into real sustainability, better prices, and better quality for our customers at every possible turn.”
Develop a brand essence and sustained cohesive brand messaging throughout all digital and print
touch-points.
Role: Creative Director
Brand Strategy, Visual Identity, Photography, Print, Website Design, E-commerce, Packaging, Merchandising, and Store Design.
THE RESULT
“This sweater company is breaking
a cashmere cartel”
“A new DAVID brand that high-earning millenials love.”
Featured in:
New York Fashion Magazine , The CUT, and Gear Patrol
WEBSITE
Re-haul e-commerce experience. Homepage, collection, product description page, cart, and navigation. Continually optimize based on customer data.
Softest Stuff Ever…
