The Challenge

Product Focus Photography


Create Emotional
and Culturally Resonant Product Photography


Collaborate with diverse talent to authentically capture moments of joy, connection, and inclusivity—whether in blissful solitude or shared experiences centered around chocolate. Each brand’s distinct look and feel will guide the creative direction, ensuring representation and emotional resonance. The challenge is to build a compelling case for infusing deeper emotion into Lindts content, fostering relatability and engagement across US audiences.

Role: Creative Director & Executive Producer

Photo Director: Michael Schwartz

Master Chocolatier: Ann Czaja


THE RESULT

Engaged key stakeholders and sparked momentum for greater diversity in future casting decisions.

Influenced change in inclusive and culturally diverse casting selection for Lindt’s first Super Bowl spot and new Lindor Valentines Day commercials in 2024.

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BRAND REACH