THE BRIEF
LIVY &
VICTORIA’S
SECRET
The Challenge:
How do you introduce a bold, fashion-forward French lingerie brand to a U.S. market already saturated with intimate apparel—while staying true to the founder’s vision and elevating Victoria’s Secret’s evolving brand story?
The Approach:
Victoria’s Secret partnered with French designer Lisa Chavy to bring LIVY to life—an unexpected blend of daring silhouettes, luxurious fabrics, and Parisian edge. The challenge was to position LIVY as more than lingerie: a statement of self-expression meant to be seen, not hidden.
Role: Art Director
Featured in: WWD / Business Insider / Bloomberg / Fashion Network
THE RESULT
LIVY LAUNCH
The launch campaign struck a chord. The storytelling, styling, and
in-store experience redefined expectations.
