THE BRIEF

Develop a captivating look and feel for Victoria’s Secret’s Bombshell campaign, drawing inspiration from the alluring dance of light and shadow. The creative direction celebrated the duality of boldness and femininity, mirroring the essence of the iconic Bombshell fragrance—vibrant, confident, and irresistibly luminous. This shadow play not only elevated the campaign visuals but also embodied the fragrance’s ability to captivate with its sparkling and seductive aura.

ROLE: Senior Designer

CAMPAIGN: Concept to execution, look tone and feel

PLACEMENT: Retail Stores, Desktop, iPad, and mobile collection and landing pages. VS APP, paid, and social assets.

THE RESULT